{"id":20866,"date":"2012-12-26T21:39:10","date_gmt":"2012-12-27T05:39:10","guid":{"rendered":"http:\/\/www.feeling.com.mx\/site\/?p=20866"},"modified":"2012-12-26T21:39:10","modified_gmt":"2012-12-27T05:39:10","slug":"calendario-pirelli-2013-da-un-giro-solidario","status":"publish","type":"post","link":"https:\/\/www.feeling.com.mx\/site\/20866\/calendario-pirelli-2013-da-un-giro-solidario.html","title":{"rendered":"Calendario Pirelli 2013 da un giro solidario"},"content":{"rendered":"

\"\"El Calendario Pirelli<\/a> 2013 se present\u00f3 en R\u00edo de Janeiro en el \u00abPier Mau\u00e1\u00bb, los almacenes del puerto viejo de la \u00abCidade Maravilhosa\u00bb. La empresa de neum\u00e1ticos Pirelli, que s\u00f3lo regala el calendario a una selecta lista de clientes, eligi\u00f3 Brasil como escenario porque \u00abes un pa\u00eds estrat\u00e9gico para la compa\u00f1\u00eda\u00bb. No en vano cuenta con 5 fabricas en el pa\u00eds de las 22 que tiene en el todo el mundo y en Sao Paulo se sit\u00faan sus oficinas centrales para toda Sudam\u00e9rica.<\/p>\n

El creador de la 40\u00aa edici\u00f3n de \u00abThe Cal\u2122'\u00bb es Steve McCurry, uno de los fot\u00f3grafos m\u00e1s reconocidos del mundo, quien, a traves de sus fotograf\u00edas narra la transformaci\u00f3n social y econ\u00f3mica de Brasil. Su trabajo celebra la belleza y los colores que representan el alma de este m\u00e1gico pa\u00eds de Am\u00e9rica del Sur, que ocupa por tercera vez un papel protagonista en el Calendario Pirelli, despu\u00e9s de 2005, con Patrick Demarchelier, y la edici\u00f3n de Terry Richardson en 2010.<\/p>\n

En las dos semanas que se tard\u00f3 en realizar las fotos del Calendario en las calles y en las favelas de R\u00edo, McCurry hizo un viaje fascinante de descubrimiento, capturando historias, experiencias y rasgos de la gente. <\/p>\n

\u00abHe tratado de retratar Brasil, su paisaje, su econom\u00eda y su cultura, junto con el elemento humano\u00bb, dijo McCurry. \u00ab\u00c9sta es la historia que quer\u00eda contar a trav\u00e9s de mi lente. Para m\u00ed, la fotograf\u00eda es un importante medio de expresi\u00f3n que permite contar historias grandes y peque\u00f1as de la vida diaria\u00bb. En el fondo, R\u00edo est\u00e1 lleno de vida, con sus barrios hist\u00f3ricos, como Lapa y Santa Teresa, sus favelas, sus bares y discotecas, sus mercados, centros de baile y gimnasios, sus escuelas y paradas de autob\u00fas. La ciudad aparece en su forma m\u00e1s aut\u00e9ntica, muy diferente de los estereotipos habituales. \u00abCamin\u00e9 mucho por las calles, mirando a todos esos momentos de la vida cotidiana, y tomando montones y montones de fotos\u00bb, dijo McCurry. <\/p>\n

El fot\u00f3grafo intercala retratos de modelos y actrices con fotos de gente com\u00fan: un boxeador joven trabajando, un vendedor de frutas en el mercado, los bailarines de samba, maestros capoeira practicando su arte, una mujer caminando, un profesor de arte, un turista en un museo, una secretaria mirando por una ventana, unos amantes caminando juntos al atardecer. <\/p>\n

\u201cYo dir\u00eda que soy un fot\u00f3grafo de la calle que retrata \u201csituaciones encontradas\u201d. Se puede fotografiar desnudos en cualquier lugar. Sin embargo, estas modelos est\u00e1n vestidas y cada una de ellas tiene su propio proyecto de caridad. Se trata de personas idealistas con un prop\u00f3sito. As\u00ed que quer\u00eda fotografiarlas en un lugar especial y R\u00edo era perfecto para esto \u00ab, a\u00f1ade McCurry.<\/p>\n

El Calendario Pirelli 2013 cuenta con 34 im\u00e1genes en color, recogidas en un libro-calendario: 23 retratos de actrices y modelos, nueve im\u00e1genes que muestran retazos de la vida cotidiana, y dos im\u00e1genes totalmente compuestas de graffiti y murales. Se trata de una evocaci\u00f3n de la expresi\u00f3n art\u00edstica popular, que atrajo la atenci\u00f3n de McCurry por su capacidad de reflejar los aspectos sociales que \u00e9l estaba interpretando, convirti\u00e9ndose adem\u00e1s en el segundo plano en muchas fotograf\u00edas.
\nSolidarias<\/p>\n

Mujeres Solidarias<\/strong>
\n El Calendario 2013 cuenta con once modelos, actrices y cantantes, todas ellas solidarias y que participan en los proyectos de distintas ONGs: las brasile\u00f1as Isabeli Fontana (aparecida tambi\u00e9n en el calendario de Bruce Weber de 2003, en el de Patrick Demarchelier de 2005, en el de Peter Beard de 2009, en el de Karl Lagerfeld de 2011 y en el de Mario Sorrenti de 2012) y Adriana Lima (tambi\u00e9n en la edici\u00f3n de Patrick Demarchelier de 2005), la actriz Sonia Braga y la cantante Marisa Monte; la actriz italo-egipcia Elisa Sednaoui, la modelo checa Petra Nemcova, la modelo tunecina Hanaa Ben Abdesslem, la modelo et\u00edope Liya Kebede, y las americanas Karlie Kloss, Kyleigh Kuhn y Summer Rayne Oakes.<\/p>\n

Nota Original: Expansi\u00f3n<\/a> <\/p>\n

\"\"It’s not often supermodels are selected for their social awareness — unless, of course, you’re flipping a fashion and photography status symbol on its head.
\nPirelli, a tire company best known for outfitting the world’s speediest race cars and superbikes, also has a reputation for publishing calendars featuring stunningly beautiful women in the raciest of poses.<\/p>\n

The formula for 40 years has been simple: Start with the world’s top models (Kate Moss, Miranda Kerr, Rosie Huntington-Whiteley), subtract most or all of their clothes, add backdrops from the most scenic locales (Mallorca, Corsica, Seychelles) and multiply it all through the lenses of the best fashion photographers (Herb Ritts, Karl Lagerfeld, Terry Richardson). <\/p>\n

Well, Pirelli has decided to scrap this high-performance model for something more sensible. It’s still sexier than a minivan but quite a departure from years past.
\n\u00abIn tough times, like the one the world is going through … the idea was to find positive images and transformations in the world,\u00bb said Paolo dal Pino, executive president of Pirelli Latin America.<\/p>\n

It’s not that the Italian tire maker’s executives haven’t heard the adage, \u00abIf it ain’t broke …,\u00bb but rather, they decided it was time for a change, dal Pino said.
\nInstead of a fashion photographer, Pirelli brought in Steve McCurry. The self-described \u00abstreet photographer\u00bb is renowned for his image of an Afghan teen in a ragged burgundy scarf, whose peridot eyes peered out from the June 1985 National Geographic cover. <\/p>\n

McCurry acknowledges he was surprised to get the call but said he wasn’t daunted because it isn’t so dissimilar to the shots he considers his forte.
\n\u00abI think a lot of what I do is portraiture, and it did seem to me that could be why they called me,\u00bb he said.<\/p>\n

As for the models, social consciousness was considered more of an, ahem, asset than what might slip out the sides of a string bikini or loosely draped serape.
\nKarlie Kloss and Liya Kebede, for instance, were chosen less for their perfect physiques than for their work to bring health care to the underprivileged. Petra Nemcova wasn’t selected for her hypnotic hazel eyes but for the more than five dozen schools constructed through her Happy Hearts Foundation. <\/p>\n

Rio de Janeiro was chosen, he said, because of the economic transformation experienced there over the last 10 years, which by some estimates has lifted as many as 40 million people out of poverty.<\/p>\n

Pirelli began speaking to McCurry in February, dal Pino said, and the photographer drove around Brazil before arriving at his blueprint for the project.
\n\u00abI wanted Rio to be a presence,\u00bb McCurry said. \u00abI wanted a sense of the place to be part of the pictures.\u00bb The shutterbug said he was pleased with the freedom he, the models and staff had to roam the city’s favelas, many of which were considered unsafe for visitors just a few years ago.<\/p>\n

Today, there are football\/soccer fields and recreational centers under construction in these once-destitute parts of Brazil’s second-largest city. Dal Pino noted that showing the development in these onetime shanty towns was integral to depicting the social transformation in Brazil.<\/p>\n

CNN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El Calendario Pirelli 2013 se present\u00f3 en R\u00edo de Janeiro en el \u00abPier Mau\u00e1\u00bb, los almacenes del puerto viejo de la \u00abCidade Maravilhosa\u00bb. La empresa de neum\u00e1ticos Pirelli, que s\u00f3lo regala el calendario a una selecta lista de clientes, eligi\u00f3 Brasil como escenario porque \u00abes un pa\u00eds estrat\u00e9gico para la compa\u00f1\u00eda\u00bb. No en vano cuenta con 5 fabricas en el pa\u00eds de las 22 que tiene en el todo el…<\/p>\n","protected":false},"author":2,"featured_media":20873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,48087],"tags":[498,7142,7147],"views":394,"_links":{"self":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/posts\/20866"}],"collection":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/comments?post=20866"}],"version-history":[{"count":0,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/posts\/20866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/media\/20873"}],"wp:attachment":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/media?parent=20866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/categories?post=20866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/tags?post=20866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}