{"id":20120,"date":"2012-12-04T16:03:31","date_gmt":"2012-12-05T00:03:31","guid":{"rendered":"http:\/\/www.feeling.com.mx\/site\/?p=20120"},"modified":"2012-12-04T15:59:55","modified_gmt":"2012-12-04T23:59:55","slug":"habitos-de-consumo-determinan-vejez-de-las-personas-senala-estudio","status":"publish","type":"post","link":"https:\/\/www.feeling.com.mx\/site\/20120\/habitos-de-consumo-determinan-vejez-de-las-personas-senala-estudio.html","title":{"rendered":"H\u00e1bitos de consumo determinan vejez de las personas, se\u00f1ala estudio"},"content":{"rendered":"

\"\"La forma en la que la mayor\u00eda de las personas perciben la vejez se relaciona no tanto con la edad sino con qu\u00e9 hacen o dejan de hacer, incluido el consumo de bienes y servicios, indica un estudio de la Universidad estatal de Oregon.<\/p>\n

El estudio, dirigido por Michelle Barnhart, de la Universidad de Oreg\u00f3n, y Lisa Pe\u00f1aloza de la Escuela de Altos Estudios Comerciales del Norte de Francia, se publicar\u00e1 en la edici\u00f3n de abril de 2013 de la revista Journal of Consumer Research.<\/p>\n

Las investigadoras encontraron que la sociedad, en general, percibe como \u00abmenos ancianas\u00bb a las personas que todav\u00eda salen a hacer sus compras o llevan a cabo sus propias tareas dom\u00e9sticas.<\/p>\n

Banrhart y Pe\u00f1aloza analizaron las encuestas con consumidores mayores de 80 a\u00f1os de edad, sus familiares y las personas pagadas para cuidarlos y encontraron que los participantes en el estudio consideran a alguien como \u00abviejo\u00bb cuando esa persona consume de acuerdo con lo que la sociedad cree que son los patrones de consumo de los ancianos.<\/p>\n

\u00abNuestra sociedad deval\u00faa la edad avanzada de muchas maneras, y esto es verdad particularmente en Estados Unidos donde se asigna un valor mayor al individualismo, la independencia, el contar s\u00f3lo consigo mismo\u00bb.<\/p>\n

\u00abCasi cualquier estereotipo que vinculamos con la vejez es algo negativo, desde ser \u00abgru\u00f1\u00f3n\u00bb a que no est\u00e1 dispuesto a los cambios, o que se olvida de las cosas\u00bb, agreg\u00f3. \u00abY los conflictos surgen cuando la persona no se ve a s\u00ed misma como vieja, pero los familiares o quienes los cuidan los tratan como viejos\u00bb.<\/p>\n

\u00abCuando las personas de m\u00e1s de 80 \u00f3 90 a\u00f1os de edad mostraron caracter\u00edsticas que la sociedad tiende a vincular con personas que no tienen edad tan avanzada, como la atenci\u00f3n, la actividad, la curiosidad o la independencia, no se les vio ni se les trat\u00f3 como si fueran \u00abviejas\u00bb\u00bb, explic\u00f3 Barnhart. \u00abAs\u00ed pudieron envejecer sin volverse viejos\u00bb.<\/p>\n

Old age starts when you cease to be an independent consumer, study suggests<\/strong><\/p>\n

Ever wonder why someone might see you as old? Turns out, it has as much to do with your ability to shop as whether or not you remember your way to the mall.<\/p>\n

Although old age is still conceptualized as having shifted from sharp to confused, safe to at-risk, aware to unaware, and so on, a new study finds today’s seniors are also judged by their consumption capabilities.<\/p>\n

Deference and dependence were most strongly identified by people as traits of the elderly, whereas control and independent consumption – say, operating a car or getting groceries – were considered the most powerful hallmarks of seniors who hadn’t yet crossed that threshold.<\/p>\n

What that means for aging baby boomers, say researchers, is that to \u00abage without getting old\u00bb will require reconciling the need to ask for help with the desire to maintain a young identity.<\/p>\n

\u00abEven when we start to lose some of our abilities to do these everyday consumption activities, it’s not the loss in and of itself that makes us old,\u00bb says lead author Michelle Barnhart, an assistant professor of marketing at Oregon State University. \u00abIt’s about how we interact with each other, how we frame the situation, and how we treat people in ways that make them seem ‘old’ or ‘not old.’ \u00bb<\/p>\n

For example, an older participant in the study felt psychologically threatened when he couldn’t solve a plumbing problem on his own – something he’d been able to do as a younger man – but had no issue enlisting help with cooking because he’d never seen meal-prep as part of what made him a capable male.<\/p>\n

\u00abThe way we construct our identities, and the way we view other people, is highly dependent upon the consumption activities we do every day,\u00bb says Barnhart. \u00abOnce our ability to do these things diminishes, we’re more likely to see ourselves as ‘old,’ or be treated by others as ‘old.’ \u00ab<\/p>\n","protected":false},"excerpt":{"rendered":"

La forma en la que la mayor\u00eda de las personas perciben la vejez se relaciona no tanto con la edad sino con qu\u00e9 hacen o dejan de hacer, incluido el consumo de bienes y servicios, indica un estudio de la Universidad estatal de Oregon. El estudio, dirigido por Michelle Barnhart, de la Universidad de Oreg\u00f3n, y Lisa Pe\u00f1aloza de la Escuela de Altos Estudios Comerciales del Norte de Francia, se…<\/p>\n","protected":false},"author":2,"featured_media":20125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,48087],"tags":[6878,6877,1698,5004,4564],"views":282,"_links":{"self":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/posts\/20120"}],"collection":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/comments?post=20120"}],"version-history":[{"count":0,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/posts\/20120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/media\/20125"}],"wp:attachment":[{"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/media?parent=20120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/categories?post=20120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feeling.com.mx\/site\/wp-json\/wp\/v2\/tags?post=20120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}